NISSAN MICRA FREDDY
Micra Freddy is a special version made in partnership with Freddy, a sportswear company. Objective of the launch is to target young urban male and female addicted to fitness. The concept: driving Micra is the antidote to the stressy city life, just such as doing fitness acitvities is an anti-stress against the frantic city-life . The project was made in partnership with VanityFair and Style.it, using two famous italian sport talents.
[ Double Page on VanityFair with illustrated anti-stress isometric workouts to do on board.]
[Branded skin and top video banner.]
[Daily Video Banner running at 9.am: Fitness Workouts ]
[Minisite with video contents: Isometric Workouts]
[ Video contents: Isometric Workouts]
REMIX TO THRILL \ NISSAN JUKE with MINISTRY OF SOUND \ VIRTUAL 2 REAL ENGAGEMENT
Juke Mos is a special version made in partnership with Ministry of Sound, a famous club, party & dance music label. Objective of the launch is to target young urban male and female addicted to the fashion party scene and electronic music.
[ Minisite in partnership with GQ]
Juke Mos Product Display | Juke Mos Minitour Dates and Venues | Juke Mos Parties Gallery and Reports | On-line remix contest
[ Editorial Contents on GQ ]
Juke Mos Tour announcement: 7 Venues around Italy with Alex Nery DJ ( PlanetFunk)
[ Digital Platform – OnLine Remix Contest]
[ Editorial TV Content on DeeJay TV ]
[ Final Juke Mos Party @ Bologna Motor Show]
NISMO TOUR ACTIVATION
Integrated medias project for the launch of Nismo ( Nissan Motorsport ) in Italy. Objective of the launch was to target urban male addicted to motorsport , racing videogame, action sports and adrenalinic entertainment. Generate Awareness on Nismo and real+digital test drive.
[ Italian Tour]
[ Video Game for Nismo Contest ]
[ Live Events ]
JUKE M2O ACTIVATION
Integrated medias project for the launch of Juke m2o,a special version made in partnership with m2, a dance radio network. Objective of the launch is to target young urban male and female addicted to the fashion party scene and electronic music.
[ Minisite with engagement platform – Remix2Mix Contest]
Subscibe, remix your track, share on socials, earn votes and win: 1 year training at m2o.
[ Remix2Mix Contest – Remixing Tool and most shared tracks chart]
[ TV Branded content on the contest winners story]