O/M/A

Cross media

Cross media

 

NISSAN MICRA FREDDY

Micra Freddy is a special version made in partnership with Freddy, a sportswear company. Objective of the launch is to target young urban male and female addicted to fitness. The concept:  driving Micra is the antidote to the stressy city life,  just such as doing fitness acitvities  is an anti-stress against the frantic city-life . The project was made in partnership with VanityFair and Style.it, using two famous italian sport talents.

[ Double Page on VanityFair with illustrated anti-stress isometric workouts to do on board.]

[Branded skin and top video banner.]

[Daily Video Banner running at 9.am: Fitness Workouts ]

[Minisite with video contents: Isometric Workouts]

VIDEO

[ Video contents: Isometric Workouts]

————–

REMIX TO THRILL \ NISSAN JUKE with MINISTRY OF SOUND \ VIRTUAL 2 REAL ENGAGEMENT

Juke Mos is a special version made in partnership with Ministry of Sound, a famous club, party & dance music label. Objective of the launch is to target young urban male and female addicted to the fashion party scene and electronic music.

[ Minisite in partnership with GQ]

Juke Mos Product Display | Juke Mos Minitour Dates and Venues | Juke Mos Parties Gallery and Reports | On-line remix contest

JUKESITO

 

[ Editorial Contents on GQ ]

Juke Mos Tour announcement: 7 Venues around Italy with Alex Nery DJ ( PlanetFunk)

 

contents2

 

[ Digital Platform – OnLine Remix Contest]

Remix

[ Editorial TV Content on DeeJay TV ]

 

[ Final Juke Mos  Party @ Bologna Motor Show]

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NISMO TOUR ACTIVATION

Integrated medias project for the launch of Nismo ( Nissan Motorsport ) in Italy. Objective of the launch was to target urban male addicted to motorsport , racing videogame, action sports and adrenalinic entertainment. Generate Awareness on Nismo and real+digital test drive.

[ Italian Tour]

 

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[ Video Game for Nismo Contest ]

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[ Live Events ]

JUKE M2O ACTIVATION

Integrated medias project for the launch of Juke m2o,a special version made in partnership with m2,  a dance radio network. Objective of the launch is to target young urban male and female addicted to the fashion party scene and electronic music.

[ Minisite with engagement platform – Remix2Mix Contest]

Subscibe, remix your track, share on socials, earn votes and win: 1 year training at m2o.

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[ Remix2Mix Contest – Remixing Tool and most shared tracks chart]

m2o

[ TV Branded content on the contest winners story]

 

 

 

 

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